Platform feature
Marketing Automation That Runs Itself
Leads go cold while your team is busy doing everything else. Pineapple Pulse workflows follow up every lead the moment they act — across email, SMS, calls and tasks — without anyone lifting a finger.
Why it matters
Built to do more, in less time.
Build once, run forever. The visual drag-and-drop workflow builder lets you map a follow-up sequence the way you'd sketch it on a whiteboard. Connect a trigger to a chain of actions, hit publish, and the same flawless follow-up runs for every single lead, day and night.
Trigger on any moment that matters. Start a workflow when a new lead comes in, a form is submitted, a tag is added, an appointment is booked or a deal moves to a new pipeline stage. Each trigger fires automation that's perfectly timed to where the prospect actually is.
Reach people on every channel. A single workflow can send an email, fire a text, drop a ringless voicemail, notify your team and wait three days before the next step. Add if/else branches and goal events so each contact takes the path that fits their behaviour, not a one-size-fits-all blast.
Never let a lead slip again. Missed-call text-back replies to every unanswered call automatically, while long-term nurture and reactivation campaigns keep warming contacts who weren't ready the first time. The result is consistent follow-up that turns more of your existing leads into booked revenue.
What you get
Everything packed into one feature.
-
Visual drag-and-drop builder
Map complex follow-up sequences with no code and no developer.
-
Triggers for every event
Start flows on new leads, forms, tags, bookings or stage changes.
-
True multi-channel actions
Combine email, SMS, voicemail drops and internal alerts in one flow.
-
Missed-call text-back
Automatically text back every call you couldn't pick up.
-
Smart if/else branching
Send each contact down the path that matches their behaviour.
-
Wait steps and timing
Space messages out by minutes, hours or days for natural follow-up.
-
Reactivation campaigns
Win back cold leads and past customers with automated nudges.
-
Goal-based exits
Pull contacts out of a flow the moment they convert or reply.
How it works
Up and running in four steps.
-
Pick your trigger
Choose what kicks off the workflow, from a new lead to a stage change.
-
Map the steps
Drag in emails, texts, waits and branches to build your sequence.
-
Set the rules
Add if/else logic and goals so contacts follow the right path.
-
Publish and watch
Turn it live and let it nurture every lead while you focus elsewhere.
Ready when you are
Let your follow-up run on autopilot.
Book a demo and we'll show you how Pineapple Pulse nurtures every lead automatically.
Common questions
Frequently asked about Marketing Automation & Workflows this feature.
- When a call to your business goes unanswered, Pineapple Pulse instantly sends the caller a text asking how it can help. The reply lands in your unified inbox, so a missed call becomes a live conversation instead of a lost lead.
- Yes. A single workflow can combine email, SMS, ringless voicemail drops, internal notifications and wait steps in any order. You design the exact sequence and timing your leads should experience across every channel.
- Workflows can be triggered by new leads, form or survey submissions, tag changes, booked appointments, pipeline stage movements, birthdays and more. You can stack multiple triggers so the right automation fires for the right event.
- Absolutely. Reactivation campaigns target contacts who went quiet and re-engage them with timed emails and texts. Goal events automatically remove anyone who responds or books, so only the truly cold leads keep receiving nudges.
Ready when you are
Run this — and your whole business — in one place.
Pineapple Pulse brings every tool together. Book a demo to see the full platform.
Loved by agencies & businesses
Teams that switched aren't going back.
“We cancelled five separate subscriptions the month we switched. Everything our agency needs — CRM, funnels, email, SMS and reviews — now lives in one place, and our software bill dropped by more than half.”
-
“We cancelled five separate subscriptions the month we switched. Everything our agency needs — CRM, funnels, email, SMS and reviews — now lives in one place, and our software bill dropped by more than half.”
Marcus T.
Marketing Agency Owner
-
“The automations are the game changer. Every new lead gets an instant text and a follow-up sequence without us lifting a finger. Our booked appointments nearly doubled in the first quarter.”
Priya S.
Med Spa Owner
-
“Setup was far easier than I expected. The onboarding team rebuilt our pipeline and key workflows with us, and the in-app chat support has answered every question fast since.”
Daniel R.
Real Estate Team Lead
-
“Being able to white-label Pineapple Pulse and resell it to our clients added a whole new revenue stream. It looks like our own software and the clients love it.”
Aisha K.
Agency Founder
-
“The review requests run automatically after every job. We went from a handful of Google reviews to hundreds, and the reputation dashboard makes it easy to reply in seconds.”
Tom W.
Home Services Owner
-
“We cancelled five separate subscriptions the month we switched. Everything our agency needs — CRM, funnels, email, SMS and reviews — now lives in one place, and our software bill dropped by more than half.”
Marcus T.
Marketing Agency Owner
-
“The automations are the game changer. Every new lead gets an instant text and a follow-up sequence without us lifting a finger. Our booked appointments nearly doubled in the first quarter.”
Priya S.
Med Spa Owner
-
“Setup was far easier than I expected. The onboarding team rebuilt our pipeline and key workflows with us, and the in-app chat support has answered every question fast since.”
Daniel R.
Real Estate Team Lead
-
“Being able to white-label Pineapple Pulse and resell it to our clients added a whole new revenue stream. It looks like our own software and the clients love it.”
Aisha K.
Agency Founder
-
“The review requests run automatically after every job. We went from a handful of Google reviews to hundreds, and the reputation dashboard makes it easy to reply in seconds.”
Tom W.
Home Services Owner